The USA’s first “cuddle café” has opened in Portland, Oregon. Cuddle Up To Me is the brainchild of “professional cuddler” (eh?) Samantha Hess, who claims to have thought of the idea when she was at a low point and wanted someone to cuddle without any ulterior motives.
While it is a first for the USA, the idea is not wholly original. Japan’s first cuddle café opened in 2012. As you can imagine, the idea attracted a lot of press — but also a lot of customers. But perhaps that’s not so surprising — in the past few years, we’ve been treated to a number of reports suggesting that Japan’s younger generation has all but given up on sex. The government is worried about the declining birthrate, and Japan’s Institute of Population and Social Security found that a whopping 90% of young women believe that staying single is preferable to getting married.
If this lack of interest in sex, romance and relationships is as bad as it is reported to be, it is hardly any wonder that cuddles are hard to come by.
However, the same cannot be said for the States. Despite panic about the negative affects of “hook up culture” most young people have sex within the contexts of relationships (http://www.eurekalert.org/pub_releases/2012-11/l-ar110812.php). Although marriage rates have been declining in the US, half of all adults — defined as over 16 years old — are married. If you’re in a relationship that is fairly stable and happy, cuddles are part of the deal.
Given this, you wouldn’t think there would be a massive call for professional cuddling in the States. Nevertheless, Hess claims to have received up to ten thousand emails a week from people looking to hire her services. At $60 (about €50) for an hour, it is not exactly cheap either.
There are many reasons why people pay for sex, but paying for cuddles seems odd to me. I am a fan of cuddles, but while you don’t need a relationship to have satisfying sex, cuddling with someone that you don’t care about — and who doesn’t return your affection — seems pointless.
What do you think? Would you pay someone for cuddles, or can you imagine a scenario where hiring a professional cuddler would be a good idea? Personally, I think you’d be better off getting a pet than paying someone for cuddles. It may not be quite the same thing, but at least the affection would be genuine.