China, generally seen as a sexually conservative nation, is becoming increasingly tolerant towards pre-marital sex. That’s according to a survey that found that more than 70% of Chinese people have had sex before marriage. This is a huge increase – a similar survey conducted in 1994 found that only 40% of the country had sex outside of marriage, while the 1989 figures reported that the number was just 15%. Sexologist Li Yinhe believes the increase reflects changing attitudes towards sex, with more people seeing sex as a source of pleasure instead of merely a means of reproduction.